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November 19, 2020 at 6:41 pm #11425Anouk CohenGuest
The Business Of Healthcare Innovation
by Lawton Robert Burns
- Publisher: Cambridge University Press
- Language: english
- Format: paperback, 373 pages
- Author: Lawton Robert Burns
- ISBN: 9780521547680 (0521547687)
- Genres: business
- Release date: September 19, 2005
About The Book
Robert Lawton Burns focuses on the key role of the ‘producers’ as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others.
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